The Problem
The Sherwin-Williams Packaging Coatings Division needed a graphic to highlight their charitable contributions in their community. Since the division calls Pittsburgh home, they wanted to call attention to a landmark that was specific to the city. Budget was an initial concern so keeping production costs in mind from the beginning was crucial to the success of the project.
The Solution
A simple one-color graphic that illustrates the division's love for their city was the chosen final solution for the problem. The mark was applied to shirts and hats for the team to show their support of the division as well as the community they live and work in.
A simple one-color graphic that illustrates the division's love for their city was the chosen final solution for the problem. The mark was applied to shirts and hats for the team to show their support of the division as well as the community they live and work in.
My Role
Lead Graphic Designer
Lead Graphic Designer
Initial concept sketches / notes
One Color Screen Printed T-shirt
One Color Screen Printed T-Shirt
One Color Screen Printed Trucker Hat
One Color Screen Printed Trucker Hat