The Problem
Brecksville Center for the Arts (BCA) is a non-profit, multidisciplinary art center dedicated to the education, inspiration, encouragement, and support of artists and art enthusiasts of all ages and abilities that was in need of new recruiting collateral. BCA’s director wanted to create a campaign to encourage residents to enroll in classes and donate to the organization.
Brecksville Center for the Arts (BCA) is a non-profit, multidisciplinary art center dedicated to the education, inspiration, encouragement, and support of artists and art enthusiasts of all ages and abilities that was in need of new recruiting collateral. BCA’s director wanted to create a campaign to encourage residents to enroll in classes and donate to the organization.
The Solution
The project started with a printed class schedule and lead to multiple collateral and web layouts to be used by BCA. The director wanted to take a hand made, colorful approach to the collateral. We came up with a hand drawn type / image system that was complemented by a collaged color arrangement to highlight information and provide excitement in the piece.
The project started with a printed class schedule and lead to multiple collateral and web layouts to be used by BCA. The director wanted to take a hand made, colorful approach to the collateral. We came up with a hand drawn type / image system that was complemented by a collaged color arrangement to highlight information and provide excitement in the piece.
My Role
Lead Graphic Designer / Art Director
Lead Graphic Designer / Art Director
Initial concept sketches for hand drawn type and layout elements
Class schedule cover
Class schedule spreads
Website layouts
Business card
One spot color letterhead
One spot color envelope