The Problem
Pretension Gallery is a private space run by two friends who want to share the works of Cleveland based artists with other artists and collectors. The gallery owners  wanted to create an abstract mark that resembled a sculptural work of art to represent their brand as well as create a physical / web experience that was easy to read and interact with. 
The Solution
Based on the client's initial responses to our creative brief, we came up with an abstract mark accompanied by a bold typographic approach. An easy to read and navigate system was developed to keep the user in mind, while also showcasing the work of the artists.
My Role
Lead Graphic Designer / Art Director

Initial sketches and refined digital concepts

Mobile Site Walkthrough

Website Layout

Business Card

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