The Problem
AIGA Cleveland was hosting a series of fall events, and wanted to promote them with a new visual identity. The events included lectures, networking opportunities and workshops around the city. The board of directors were looking for fun and inviting collateral to bring in new and existing members alike.
AIGA Cleveland was hosting a series of fall events, and wanted to promote them with a new visual identity. The events included lectures, networking opportunities and workshops around the city. The board of directors were looking for fun and inviting collateral to bring in new and existing members alike.
The Solution
A colorful identity that highlights the city of Cleveland was used in multiple print and web applications. An event passport was created to incentivize attendance to events. Attendees were able to collect stamps in their passport by attending events which gave them the opportunity to win free AIGA merchandise.
A colorful identity that highlights the city of Cleveland was used in multiple print and web applications. An event passport was created to incentivize attendance to events. Attendees were able to collect stamps in their passport by attending events which gave them the opportunity to win free AIGA merchandise.
My Role
Lead Graphic Designer
Lead Graphic Designer