The Problem
A Cleveland based catering company needed a visual identity to stand out from the crowd. Caterology is a full service catering company that works commercially and privately. They wanted to create a smart identity that could be used on all of their collateral. From the size of a business card to the side of a truck, they wanted something that would set them apart from the traditional catering field.
The Solution
After researching the company’s competitors we arrived on simple identity that can easily be scaled up and down without loosing it’s legible form. A collateral system including business card, letterhead and envelope, was developed using this identity and typographic system.
After researching the company’s competitors we arrived on simple identity that can easily be scaled up and down without loosing it’s legible form. A collateral system including business card, letterhead and envelope, was developed using this identity and typographic system.
My Role
Lead Graphic Designer / Art Director
Lead Graphic Designer / Art Director
Initial Sketches & Logo Options
Business Card
Mailing Envelope
Letterhead