The Problem
Complex was looking for a summer capsule that embodied the thought of tripping in August. They encouraged exploration into psychedelic patterns and script versions of their wordmark. The pieces were indented to be sold in an on-demand web store so designs needed to be able to be produced digitally.
The Solution
Explorations into hand drawn script and psychedelic patterns were created with digital production in mind. The Garments were all able to be made as one-offs or mass produced as needed. Colorful camouflages were created with a trippy aesthetic in mind.
Explorations into hand drawn script and psychedelic patterns were created with digital production in mind. The Garments were all able to be made as one-offs or mass produced as needed. Colorful camouflages were created with a trippy aesthetic in mind.
My Role
Lead Graphic Designer
Lead Graphic Designer
Initial Sketches
Dyesub T-shirt
Dyesub T-shirt
Screen Printed T-shirt
Embroidered Hat
Embroidered Hat