The Problem
McCausland Landscapes is a landscape maintenance, design and build firm in the Cleveland area. The owner wanted a minimal mark that could be used on a variety of print collateral to appeal to prospective clients as well as impress current accounts.
The Solution
Based on Mr. McClausland’s “less is more” philosophy, we came up with an easy to read wordmark that could be used across multiple platforms. The practical nature of the mark follows the rugged nature of the business that the client wanted to convey in their brand.
Based on Mr. McClausland’s “less is more” philosophy, we came up with an easy to read wordmark that could be used across multiple platforms. The practical nature of the mark follows the rugged nature of the business that the client wanted to convey in their brand.
My Role
Lead Graphic Designer / Art Director
Lead Graphic Designer / Art Director
Initial Sketches
Logo & Icon Options
Business Card
Mailing Envelope
Letterhead
Yard Sign
Crew T-shirt