The Problem
Sherwin-Williams Packaging Division wanted to inform their global audience—including can makers, brand owners, suppliers, consumers, NGOs and regulatory agencies—about how they develop and test coatings. Additionally, they wanted to highlight the success of their coatings and the value of valPure V70.
Sherwin-Williams Packaging Division wanted to inform their global audience—including can makers, brand owners, suppliers, consumers, NGOs and regulatory agencies—about how they develop and test coatings. Additionally, they wanted to highlight the success of their coatings and the value of valPure V70.
The challenge was there's a common belief that "all bisphenols are bad." They needed to counter this with research showing that TMBPF, the starting material for V70, is a safe and effective alternative, not a regrettable substitution.
The Solution
Based on an in-depth messaging campaign plan that included a SWOT analysis, strategy development and impact vs effort assessments we created a graphic solution to combat negative feelings towards bisphenol coatings. Introducing a human element to the campaign while speaking to the caring nature of the division were paramount to the overall messaging.
Based on an in-depth messaging campaign plan that included a SWOT analysis, strategy development and impact vs effort assessments we created a graphic solution to combat negative feelings towards bisphenol coatings. Introducing a human element to the campaign while speaking to the caring nature of the division were paramount to the overall messaging.
My Role
Lead Graphic Designer
Lead Graphic Designer
Initial Sketches for Social Graphics
Social Posts
Social Posts in Linkedin Feed
Sketches for Infographic
Infographic
Infographic on Screen
Ad Sketches
Canmaker Full-Page Ad 1
Canmaker Full-Page Ad 2
Canmaker Full-Page Ad 3